In Memory & Legacy Officer

Isabel Hospice is a registered charity which provides free palliative care and support for patients and their families across Eastern Hertfordshire. Isabel Hospice strive to deliver outstanding services to inpatients and their families through their dedicated staff and passionate volunteers.

Key Responsibilities

• Campaign manage a portfolio of Legacy and In Memory activities using a mix of channels including direct mail and digital, with all stakeholders, to meet agreed objectives and making recommendations for future testing and development.
• Manage the creative development of the campaign and brief internal team on creative approach.
• Based upon results and analysis, determine the most appropriate audience for the campaign, whether new or existing and prepare the mailing list selection.
• Brief the Supporter Care Team to run data counts and selections as appropriate, to ensure targets are met and data is accurate.
• Research into projects, case studies, production methods and other charities approaches to feed into the creative process.
• Ensure that all permissions for photography, case studies and all other material are gained before final sign-off and communicate with individual case studies sensitively and appropriately.
• Regularly review marketing materials to ensure all messaging remains accurate, and brief updates when necessary.
• Manage and develop campaign reporting and analysis for all agreed Legacy and In Memory campaigns within the team.
• For each campaign, prepare campaign management reports, detailed analysis of segmentation and test results, and end of appeal management reports, making recommendations for future activity.
• Work with the wider team to develop In Memory products and stewardship programmes which provide supporters with more opportunities to give in memory of a loved one.
• Develop and maintain the In Memory sections of the website and ensure they include clear information, support and calls to action for In Memory fundraising.
• Support on the development and management of specific In Memory offers, such as Tribute Funds.
• Establish clear and cohesive supporter journeys for people giving In Memory, ensuring their ‘why’ is recognised and reflected back, and that this is integrated with their individual relationship management.
• Create impactful and engaging In Memory materials for use by a range of teams across the charity.
• Support staff, volunteers and other employees with In Memory information, training and promotional materials.

Skills and Knowledge

• Excellent team working and project management skills
• Good communication and interpersonal skills
• Clear and accurate writing skills and copy editing
• Ability to work to a detailed level, while prioritising and organising your own workload and brief others
• Ability to develop a campaign strategy
• Good office skills, including a thorough knowledge of word processing and spread sheets
• Good numerical skills and ability to manage and prepare financial information and analyse campaign result
• Good understanding of Legacy and In Memory fundraising
• Good understanding of all aspects of Direct Marketing techniques
• Understanding of how to use a database effectively for direct marketing purposes
• Demonstrable experience in campaign management
• Demonstrable experience of leading customer/supporter development programmes involving a range of direct marketing techniques and channels

This is an amazing opportunity for someone to make an impact whilst building relationships and to further develop the Isabel hospice legacy giving appeals.

To find out more and to apply for the role, please contact Stuart Milliner at Hunter Merrifield, Stuart.Milliner@hunter-merrifield.com